Wherever you look these days, something’s looking back at you. There are video cameras on street corners and on car dashboards and on our own front doors.
And so a Chicago company called Cooler Screens figures you won’t mind if they put cameras into the refrigerated display cases in retail stores. The cameras aren’t there to prevent you from stealing soda pop. Instead, they’re part of a facial-profiling system that tries to guess what you’ll buy next, based on how you look.
The doors on a Cooler Screens refrigerator are LCD video screens that display images of the items inside the case, so a customer can see what’s available. The screens also show animated ads, like the ones that pop up on a Web browser. They decide which ads to show by studying video images of the customers.
A camera feeds images of each customer into a computer that guesstimates his or her sex and age. In addition, the system uses an iris tracker to detect exactly where the customer is looking. Do the eyes come to rest on a bottle of Mountain Dew, or does the shopper instead fancy a Diet Snapple?
Display screens can faces to size up buying habits
Big Brother by https://www.flickr.com/photos/bookdio/ is licensed under Flickr n/a
Source:
Boston Globe
Big Brother by https://www.flickr.com/photos/bookdio/ is licensed under Flickr n/a