“The ReidOut,” Joy Reid’s primetime MSNBC show, closed out April with its lowest monthly ratings total yet.
SO WHAT
The market for Reid’s brand of radical left politics is smaller than media elites seem to think.
THE NUMBERS
“The ReidOut’s” viewership has declined by 51% since July 2020, when the show debuted to much media fanfare, according to Nielsen Media Research.
An average of 1.1 million viewers tuned in to Reid’s 7:00 p.m. slot on MSNBC in April.
- By comparison, Fox News’ “Jesse Watters Primetime,” which airs opposite “The ReidOut,” averaged 2.92 million viewers.
- In the past year alone, “The ReidOut’s” audience has shrunk by 31%, per Fox News.
WHERE’S THE JOY?
Reid, who took over hosting duties from MSNBC veteran Chris Wallace, has consistently been one of the most extreme progressive voices on cable news, particularly on racial issues.
- Reid suggested this week that Elon Musk “misses” South African apartheid, during one of her rants against the tech billionaire who is buying Twitter.
- “Do you think ultimately, the history books, do you think they’ll even care that they’ll come down on the Dixiecrat side of history here?” Reid said last month, comparing Republicans opposed to President Biden’s Supreme Court nominee, Ketanji Brown Jackson, to southern Democrats who seceded from the party in 1948 over their opposition to civil rights.
- In February, Reid said Republican senators questioning Jackson during her confirmation hearing were treating her like a “black shopper that they were following through the store.”
Meanwhile, Reid ranked dead last in a recent survey asking Americans to rate the trustworthiness of various cable news talking heads.
- According to the Economist/YouGov poll released in March, only 28% of Americans think Reid is trustworthy.
REID OUT OF TOUCH
Far-left politics are popular in media and academia circles dominated by highly-educated, well-paid liberals – and virtually nowhere else.
- The Hidden Tribes project, an exhaustive analysis of U.S. political attitudes conducted by a group of researchers and academics, found that progressive activists constitute only 8% of the American electorate.
- Moderates, traditional conservatives, devoted conservatives and the politically disengaged make up 66% of the country.